Cultural Olympiad: the Inspire Mark
2012 Cultural Olympiad: The Inspire Mark
June 3, 2008
On Wednesday, 28th May 2008 the BFBB Development Office attended a briefing
in Leeds about the new 2012 Inspire Mark. The meeting was hosted by Arts
& Business Yorkshire and presentations were made by Francesca Canty,
Kian Garin de Loach, both of LOCOG, and Tessa Gordziejko, the 2012 Regional
Programmer for Yorkshire.
The briefing explained that an ‘Inspire mark’ had been produced
as a part of the London 2012 brand family. It was emphasised that this
branding is only for non-commercial projects. The mark will endorse the
fact that a project has been ‘inspired by London 2012’ and
that it reflects the values of the Olympic and Paralympic Movements. This
is a first time a brand mark of this nature has been approved for any
Olympic or Paralympic Games.
The LOCOG team said “The inspire mark will be awarded to exceptional
non-commercial projects across culture, sport, education, environment,
volunteering and business regardless of scale. Successful projects will
be granted the right to use the mark on various project materials, such
as posters, brochures and websites and will also be included in the Cultural
Olympiad’s national publicity”. It was stressed that the mark
will not be approved to appear near to commercial trade-names or logos.
I asked how bands that are sponsored by commercial organisations and have
the name of that organisation in their title were going to get approval
for their projects. The LOCOG team were unsure of how this would affect
such events and said that each project would be assessed individually.
